As skeptics we often pride ourselves on our ability to be rational but you can not disregard the fact that we are emotional creatures.
Advertisers are quite aware of this fact and so are alternative medicine practitioners. A majority of the alternative medicine market plays upon our emotions to coerce us into to purchasing products that often time have little or no effect. As consumers we often fall prey to emotional pleas and are willing to head down this fuzzy path instead of traversing the seemingly cold and clinical path of time-tested real medicine. Emotions are tricky and we all want to feel better about things. As skeptics we train ourselves to search out the logical and rational solutions. We learn how to weigh evidence and like good amateur scientists, we do our best to separate out the unnecessary emotions from our pseudo-clinical decision processes. We practice a method of skepticism in order to minimize our bad mistakes. We separate what we want to be true from what is and we therefor reap the benefit of fewer mistakes and less money wasted.
But what about emotional issues? What if you love something or what if you simply do not like someone or something?
Is it possible to apply skepticism to an emotional issue like friendship or love? Can we be skeptical about dislike and hate? How do you deal with someone you do not like? Can you ever approach an emotional issue from a truly neutral standpoint in order to objectively analyze the situation?