*** AMC’s Ryan Noonan contacted me directly to say that they are still not planning on running the ad. He cannot divulge any details. He cannot answer any questions to help me figure out why misinformation is out there regarding the ads running at AMC. He can only say that the ads will not run.
If you see these ads running at any theaters, please let me know. I am still digging to find out if they are still running at non-AMC theaters. ***
Sunday afternoon, the internet kicked some serious ass. We told AMC that we are not okay with them airing a fear-mongering anti-vax PSA by SafeMinds.
Ryan Noonan, Official Rep, replied 1 day ago
Thank you all for your feedback. I know there’s a lot of passion shared on this thread today and I apologize for the short delay in response here.
I want to assure everyone that AMC has no plans to air any ad or Public Service Announcement about the vaccination topic, nor has any ad or PSA about the issue been shown on our screens.
Again, I appreciate you all taking the time to share your thoughts. I hope this clarifies the issue.
And the world so loved AMC and we rejoiced.
But we rejoiced too soon.
Yesterday, I spoke with a reporter from WGN News. I told her about how we bullied AMC into submission. Unfortunately, she said that she would not be reporting anything about the PSA if they weren’t showing it. Apparently “AMC not showing ad” is not news… obviously. And reporting our skeptical Hulk smash only serves to give the anti-vax groups free, undeserved publicity.
So, I dubbed myself an unsung hero and called it a day.
This morning however, I received word that this ad is, in fact, still airing in AMC theaters.
Right now, I ask you to demand answers from AMC. They told us they would not air this PSA. They can be reached via Twitter at @AMCHelps, Facebook:Â “like” them then write a status update to complain, tagging them by typing @AMCHelps (ex: “So @AMCHelps said they’d be pulling the bullshit SafeMinds ad. It’s still airing. WTF?”), add your complaint to the PSA’s thread at AMC’s GetSatisfaction, callÂ or email your local theater.
Also, take the time to contact NationalCinemedia, who are the distributors of the ad. If AMC cannot make this decision, NationalCinemedia can.
We will Boycott AMC, Regal and Cinemark theaters if we do not get the answer we want.
At this time, it would be appropriate to contact your local skeptics and tentatively organize demonstrations. It’s important to have a plan should this ad still air. We cannot stand for this.
Even if your local theater does not air the ad, if they are a member of AMC, Regal or Cinemark (and if they do not pull the ad) you should still be there. We should stand firmly against the corporations, not just against the individual theaters.
Now. Get to work.
***Update: Ryan Noonan of AMC still maintains that the ads have not and will not run and will be contacting me regarding this matter. More info to come. ***