The US cable network A&E is premiering a new show called Paranormal State soon — it’s a docu-drama that follows the lives of students at Penn State’s paranormal research group, claimed on Wikipedia to be the only such college group in the country. Well, since the one at Princeton got kicked out on its can.
A&E has a vile marketing scheme to promote their new show — billboards that make you think you’re schizophrenic. Josh from Gawker experienced the incredibly tasteless display when he walked past the billboard on Prince St. in New York and heard a woman whispering in his head. Apparently, the signs are equipped with special speakers that unleash a mini-assault upon your brain when you walk past.
Doesn’t that sort of make a point that what we think of as the paranormal actually has perfectly normal explanations? Like a poorly thought-out marketing scheme?
Anyway, I’m curious if there are any audio experts out there who can further explain how this works. Crappy marketing gimmick, but interesting technology.
I might try to check this out this weekend, since I’ll once again be in the city. Part of the reason for my visit: my buddy Steve Novella will be speaking for the New York Skeptics! Here’s the info, from their site:
Saturday, December 8, 2007, 1:00 PM
New York Public Library, Jefferson Market Branch
425 Avenue of the Americas, New York at 10th st.
New York , NY 10011
For the December meetup we will meet at 1 PM for the New York City Skeptics Public lecture.
In this lecture, noted scientist, author, and podcaster Dr. Steve Novella will discuss the basics of a skeptical world view, why it is important, as well as share his experiences as a skeptical activist. There will be an audience Q & A session after the lecture.
So bring your skeptical minds, your questions for Dr. Novella and I hope to see you all there.
I hope I see some of you there!