I have issues with hype. Â As a generally stubborn and slightly contrarian individual, I tend to avoid anything considered a must by mainstream society. Â This is not something I’m necessarily proud of, as I will freely admit that it has probably caused me to miss out on some genuinely good things. Â Classic example: Â Harry Potter. Â I read the first three books when they came out, because I was working in a bookstore and had plenty of time to read. Â I loved them. Â I started the fourth one, but by this time the hype had reached a fever pitch, and my interest fizzled. Â I’ve since tried to pick it back up, but I just can’t seem to get back into it.
Lately I’ve been feeling this way about Avatar. Â It looks genuinely cool, and I’ll probably see it, but the hype is killing me. Â Especially the product placement hype that’s been embedded in several television shows that I watch. Â I have to admit, it’s brilliant marketing: having people’s favorite TV characters excited over seeing the movie, but it leaves me with a bad taste in my mouth.
Do you let hype affect your decisions, one way or the other?
The Afternoon Inquisition (or AI) is a question posed to you, the Skepchick community. Look for it to appear daily at 3pm ET.