Bottled water has taken quite a pounding from the league of skeptics, but obviously not enough, since the $50+ billion industry seems to still turn a hefty profit. The main criticism of bottled water is that it is outrageously expensive, asking that customers pay $2 for about a nickel’s worth of tap water.
The fairly recent explosion of interest in global warming has illuminated another major problem in the bottled water industry — namely, the fact that a few companies charge a premium for water that is shipped from a remote location on the other side of the planet, wasting vast amounts of energy and providing no discernible benefit to the consumer. Check out this recent article in Fast Company and learn fun bottled water facts, like San Pellegrino “uses up 2 liters of water to prepare the bottle for the liter we buy.” It’s surprisingly well-balanced when it comes to mentioning Fiji Water’s contributions to the local community. Of course, local Fiji students have more to say about the problems locals face gaining access to clean, fresh water.
(as seen on BoingBoing)