women thinking inc

  • Activism

    Throwback Thursday: An Evidence-Based Guide for Convincing Parents to Vaccinate

    Throwback Thursday is a series we sometimes do at Skepchick wherein we re-post old Skepchick pieces that have updates, are relevant again, or that we just really want to re-share. The U.S. is currently in the midst of the worst measles outbreak in decades, likely because there are pockets in places like California where many parents are choosing not to vaccinate their children. I’ve seen a lot…

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  • Activism

    Guide to Convincing Parents to Vaccinate their Children

    A couple months ago I posted, here on Skepchick, the marketing research study done by Women Thinking, Inc looking into the most effective types of messaging for convincing parents to vaccinate their children. Perhaps you read it or, more likely, you downloaded it, saw it was a million pages long, skimmed over a bit of it, then moved on. Not…

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  • Science

    Immunization: Myths, Misconceptions & Misinformation

    Way back in 2010, when Women Thinking, inc was running the Hug Me! I’m Vaccinated campaign, we were writing material to use to convince parents to vaccinate their children. The problem was that we had no idea what the most convincing arguments were. That’s when we got the idea to conduct a marketing research survey to determine the types of…

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  • Activism

    Summary of Vaccine Survey Results

    As you have probably already heard, Women Thinking, inc has spent the last couple years working on a project funded by the JREF to survey parents who are fence-sitters on the issue of vaccinating their children. The project is a kind of market survey to learn which arguments these parents find most persuasive in convincing them that vaccinating their children…

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  • Skepticism

    Women Thinking Free is no more…

    When we started this organization back in 2010, we never dreamed that we’d be presenting ourselves far outside of the skeptical movement. Our goal was always to bring more women into organized skepticism, if not just to encourage women to think more critically. The Women Thinking Free, or WTF, was a name that said that we were free thinking women…

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