• Science

    The Adventures of Wintergreen Bottoms

    Naked and Famous Denim’s new sratch-n-sniff jeans smell minty fresh, stay clean thanks to Teflon®, and could make designer Brandon Svarc a mint.  But… there is no mint in these bottoms.  These dungarees owe their scent to wintergreen. Though often grouped with the plants peppermint (Mentha piperita) and spearmint (Mentha spicata), wintergreen (Gaultheria procumbens) is not a member of the Methna crew (genus).  Wintergreen may not be a mint,…

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