nielsen
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Random Asides
Bad Chart Thursday: Nielsen’s Pretty . . . Useless Charts
If you’ve ever seen a Nielsen report or article, you’ve seen the company’s charts. In fact, the reports often read more like brochures, as though marketing their market research is more important than the research itself, with a heavy focus on presenting the data in a visually appealing way, often at the expense of clarity. Case in point, the meaningless…
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