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    Attention PR Folks: How Not to Do Your Job

    A couple weeks ago, I published an article at Forbes titled “Keep Calm And Avoid Microbiome Mayhem.” The story covered the recent Microbiome Medicine Summit, an online event featuring speakers like Deepak Chopra, Mark Hyman, Joseph Mercola, and Sayer Ji. In other words, the event showcased the who’s who of microbiome and other health woo. The TL;DR version of the article:…

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