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    Attention PR Folks: How Not to Do Your Job

    A couple weeks ago, I published an article at Forbes titled “Keep Calm And Avoid Microbiome Mayhem.” The story covered the recent Microbiome Medicine Summit, an online event¬†featuring speakers like Deepak Chopra, Mark Hyman, Joseph Mercola, and Sayer Ji. In other words, the event showcased the who’s who of microbiome and other health woo. The TL;DR version of the article:…

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