UPDATE: The Guardian is now covering our efforts! You are some seriously rad mofos!
Unfortunately, we’re still fighting CBS Outdoor to even acknowledge our complaint that showing anti-vaccine ads in Times Square is a bad and dangerous idea. So while we’re down here fighting to stop the spread of deadly misinformation, CBS executives are on a boat called the Meningitis Mermaid, having a board meeting that involves nothing but a competitive hundred-dollar-bill and waterballoon fight… allegedly.
In the meantime, we’ve managed to get the attention of some big guns. Yesterday afternoon Autism News Beat reported that the American Academy of Pediatrics have added their voice to the dissenting angry choir-mob.
April 13, 2011
Mr. Wally Kelly
Chairman and CEO
405 Lexington Ave., 14th floor
New York, NY 10174
Dear Mr. Kelly,
The American Academy of Pediatrics (AAP) objects to the paid advertisement/public service message from the National Vaccine Information Center (NVIC) being shown throughout the month of April on the CBS JumboTron in Times Square, New York. The AAP and many other child health organizations have worked hard to protect children and their families from unfounded and unscientific misinformation regarding vaccine safety. Vaccines are safe.
By providing advertising space to an organization like the NVIC, which opposes the nation’s recommended childhood immunization schedule and promotes the unscientific practice of delaying or skipping vaccines altogether, you are putting the lives of children at risk, leaving them unprotected from vaccine-preventable diseases. Diseases like measles and pertussis (whooping cough) can have serious consequences, including seizures, brain damage and even death. From January 1 through December 31, 2010, 9,477 cases of pertussis (including ten infant deaths) were reported throughout California. This is the most cases reported in 65 years there.
The AAP’s 60,000 member pediatricians urge you to remove these harmful messages, which fail to inform the public about the safety of life-saving vaccines. Please do your part to help reassure parents that vaccinating their children on schedule is the best way to protect them from deadly diseases.
O. Marion Burton, MD, FAAP
While it’s unlikely this will make a difference to CBS, it’s nice to have our little grass-roots effort endorsed by the AAP.