Thanks to Elyse for tweeting this jaw-dropping link to Chicago’s Legoland, where the boys get to wear hard hats and engage in “physical play” and the girls get bombarded with pinkness and terrifying pixelated renditions of creatures that bear passing resemblance to cute fluffy things here in the meat world. Look on in awe:
WTF? All the boys seem to be enjoying Action! And Excitement! While the girls accidentally ate the “special brownies” and have spaced out, entering a dreamy pink world of fairies and pixel-bunnies. Are the girls at all encouraged to join in on the “physical play?” Where do the boys who don’t like “physical play” go to build stuff? Home, I guess.
I absolutely loved playing with LEGOs with my older brothers. We built castles and pirate ships and houses and starships and anything else we thought up. They were the absolute best toy out there for creativity and a lack of bias toward one gender or another, and I didn’t need them to be presented to me in eye-searing pink in order to enjoy them.
I guess ultimately it’s not a huge dealâ€”just another example of lazy “girl” marketing, where if you want your product to appeal to a female of any age you just dye it pink and add a princess. I hope the parents and the little girls aren’t fooled into thinking they’re not allowed to be just as adventurous as the boys.