This is all over the UK news today. The British Humanist Association, with the support of Richard Dawkins, has raised nearly Â£30,000 to place atheist posters on the side of buses. This is to counter the recent rash of religious advertising on buses, and I think it’s a good idea.
But the slogan they have chosen, “There is probably no God. Now stop worrying and enjoy your life” is poor. (edit: thanks for the correction, guys) It’s preachy, and preachy doesn’t sell any more. That’s why religion has had to resort to advertising on buses. It’s patronising, and no-one likes that. It’s aggressive, and aggressive campaigns are not only high-risk, they’re niche audience. I do this sort of thing for a living, and my professional opinion is that the slogan is counter-productive and plays into the hands of those who offer a nice cup of tea and eternal life.
I’m not sure who this is aimed at, but I don’t think it’s going to do what the BHA intends, which is a shame.