Hello everyone! I am delighted to announce that my good self (well, quite naughty self usually) will be speaking at James Randi’s The Amaz!ng Meeting 6 at the Flamingo in Las Vegas. My paper, one of the Sunday presentations, will be at 9.45am on 22nd June and is on the topic that is the topic of ‘marketing on teh interwebs’. Or more formally, The Most Popular Science in the World â€“ How to Make Your Message Famous.
The abstract is after the jump, hope to see you there!
In 2007, a short video clip became arguably the most popular science communication video in history. Seen by over 80 million people worldwide, and used in countless classrooms and lecture halls, the clip has inspired kids, teachers, parents, skeptics, scientists and magicians everywhere. It became the inspiration for a new Penn & Teller trick, was refilmed for National Geographic, and has catapulted an esoteric psychological principle into popular culture. All of this was achieved online, using tools available to almost anyone.
This presentation will reveal the secrets behind the campaignâ€™s success, including the marketing techniques used to create a buzz about science. In addition, there will be an overview of how anti-science movements like Creationists are already wise to the power of internet marketing, and how their efforts can be countered with some guerrilla tactics of our own.
Skeptics often ask how to make their message popular, palatable and sustainable in the fast-moving internet age, and this presentation aims to show them how.
Tracy King runs a successful marketing company in Birmingham, England, is a regular writer for Skepchick, and Executive Partner of UK Skeptics. She has worked with major skeptic organisations and is a sometime calendar model.