In a recent television spot for Trojan, a woman at a bar is surrounded by (literal) pigs. One pig lumbers over to the bathroom and procures a prophylactic, at which point he is magically transformed into a young (human) hottie. He walks back to the bar and picks up the woman, and viewers are left with the tagline, “Evolve. Use a condom every time.” Fox and CBS both decided that this commercial was inappropriate for their airwaves. Can you guess why?
If you’re scientifically literate, your answer may be, “Because the spot misrepresents evolution as a magical event that occurs quickly, and implies that a pig can immediately evolve into a human.” Smart, but wrong.
If you’re in advertising, you may think, “Because pigs are an obvious metaphor that’s been done to death, and plus you’re going to get letters from the evolutionary biologists upset over the misuse of scientific terminology.” All true, but no.
No, the networks have rejected Trojan because they believe that condoms should only be sold based upon their ability to prevent the transmission of disease, and not on their ability to prevent the transmission of sperm. You see, preventing God’s Milky Army of Procreation from reaching the Hallowed Ovum of Mother Mary is just too damned controversial for those networks to deal with. Instead, they’ll sell that ad space to the guys selling the pill that’s supposed to give you a gigantic wang that you can use to screw chicks and intimidate male rivals. You know, the commercials with the creepy Bob-guy with the big grin on his face? The big grin that says “I’ve got a gigantic wang and I know how to use it?” Yeah, that’s the one. Those are okay. Safe sex? Not okay. Well, not unless you specifically point out that the condoms are to be used only for stopping STDs.
Enjoy all the hypocrisy fit to print here.