As much as I love chocolate, I had never tried (nor even heard of) Noka, supposedly the world’s most expensive chocolate. Possibly because I can never actually afford the world’s most expensive anything.
It turns out, I needn’t feel so bad about it. A Texas food blogger named Scott has conducted an incredible investigation into whether or not all the chocolatier’s claims — and prices — are justified. His nine-part article is an excellent example of how people should apply skepticism and the scientific method to everyday life. He carefully examines each claim, does his research, conducts a blind tasting, and refutes the whole mess in a well-written conclusion. Whether or not you’re a foodie, you should appreciate this well-written investigation. Begin by clicking here.