This articleÂ at Time.com suggests thatÂ the excitement surrounding Ida , the 47 million year-old pristine primate fossil, has been a bit overblown in the recent press releases following the paper published by paleontologists. The story has been hyped in various publications, news outlets,Â and blogs asÂ “a revolutionary scientific find that will change everything”.
Ida could be a transitional animal that gave rise to the prosimians and, ultimately, to humans, and the find is in fact very important to the study of primate evolution. However, it isÂ not certain, and probably not even likely,Â that her discovery will “change everything”. At least not without a lot of extra work, including further discoveries.
Given the objective nature of science, does the press doÂ it a disservice by over-hyping stories in this manner? Or is it just good marketing, ensuring that even those withÂ little interest in science will become interested?